Join Us at SwedCham Connect: Inspiring Marketing Stories with Wendy Hsiung

Nov 3, 2025

We are excited to have Wendy Hsiung, Consumer Marketing Manager at Electrolux Group Taiwan, as our speaker at the upcoming SwedCham Connect Business Networking Evening on 19 November.

At SwedCham Connect, Wendy will dive into “Building Swedish Brands through Swedishness”, showing how cultural values can drive business success and connect with consumers in powerful ways.

Wendy brings over a decade of experience in brand building and consumer-driven growth across Greater China, with a career spanning global names such as Samsung, Danone, Mars, SK-II, and Electrolux. Today, she leads consumer marketing at Electrolux Taiwan, localizing global strategies and strengthening Swedish brands in the region.

Highlights of Wendy’s journey include:

🔹Proven results in brand revitalization and market growth, from confectionery to premium appliances.

🔹Multi-category expertise across electronics, FMCG, beverages, beauty, and appliances.

🔹High-impact digital campaigns, including top-ranked ads on YouTube Taiwan and millions of views on Douyin.

🔹An MBA from SDA Bocconi, anchoring her strategic and creative approach to marketing.

📅 Date: Wednesday, 19 November 2025

⏰ Time: 18:30 - 21:30

📍 Venue: Electrolux Taiwan Experience Centre

👉 Don’t miss this unique opportunity to connect, learn, and be inspired.

Register here: https://lnkd.in/gUixjBhG